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Thinking way

Russia's wallpaper market: what Russian choose

Wallpapers remain a traditional and indispensable coating for wall decoration. They retain an attractive appearance for about 5 years, but unlike other coatings, they are much easier to change, transforming the interior in accordance with fashion trends and their own mood.

Wallpaper has always been a popular choice for Russians. It keeps its look for five years, but unlike other wallcoverings, it is a lot easier to change – giving owners a chance to adapt their spaces to the latest trends.

According to a Yandex search, wallpaper for walls in March 2019 interested residents of the Russian Federation 227,792 times. Taking into account the index of regional popularity, most of these requests are in Moscow and the Moscow Region - 22%. At the same time, despite the fact that the total number of requests in March 2019 corresponded to the data of the previous year, the share of Moscow residents decreased by 4%.

Review of the Russian Coffee Market

The Russian coffee market on the whole can be characterised as rather capacious and competitive. It has systematically been demonstrating solvent demand and increasing consumption. In addition, during the past 10 years, a number of significant changes in consumer preferences have been observed, which, in turn, have a positive impact on the dynamics of the Russian domestic market. Said changes include: 
•        coffee being a basic product of the consumer basket;
•        shifts in the lifestyle and the culture of coffee consumption, which led to an increase in traffic in coffee shops and the number of establishments;
•        growing consumer expenditures on coffee;
•        changes in the structure of consumption, consumers switching from cheap instant coffee to alternatives of higher quality;
•        growing consumption of natural ground coffee and coffee beans.

Key Consumer Trends of the Public Catering Industry

In 2017, the main macroeconomic indicators began to demonstrate positive dynamics, according to the Federal State Statistics Service (Rosstat). However, real disposable household incomes continue to decline, even though at a slower rate – the negative trend has been observed for the fourth year in a row. This indicates that Russians are not getting more money available to be spent on everyday goods, eating out, or any other regular items of expenditure.

Despite the above, after three years of a stable decline, the market of public catering has started its gradual recovery since the second quarter of 2017. It is expected that growth of the industry in 2017 will reach 1–2% in monetary terms. The visitor traffic will increase by approximately 3% with the average check not exceeding the level of 2016.

News
The OECD predicts acceleration in the global economy and a slowdown in the domestic Russian economy. The decline in household incomes and the contraction of consumer demand may become an additional brake on the recovery of the Russian economy.
According to Rosstat, the economic downturn in Russia in 2020 amounted to 3.1% – significantly better than expected.
The Deputy Chairman of the Bank of Russia Alexey Zabotkin emphasized that the potential economic growth rates do not depend on monetary policy, they are influenced by demography, labor force, and the efficiency of institutions.
The Russian economy continues to lose its attractiveness in the eyes of large transnational businesses as consumers become poorer and the government continues the sanctions war with the West.

The Washington Institute of International Finance (IIF) sharply improved its forecast for the Russian economy. Its experts revised estimates of the fall in GDP in 2020 from minus 4.8% to 3.6%.

MARKET INDICATORS
Retail in Russia
Retail in Russia
Russia and China
Russia and China
The structure of expenses of the population of the Russian Federation
The structure of expenses of the population of the Russian Federation
The structure of expenses of the population of the Russian Federation
The structure of expenses of the population of the Russian Federation
Real estate
Real estate
Real estate Russia
Real estate Russia
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